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Faculty and Staff
 

      

 
Jennifer Harris, MBA, PhD
Associate Professor, Allied Health Sciences
Address

University of Connecticut
One Consititution Plaza, Suite 600
Hartford, CT 06103
Email
Phone
 
(860) 486-6381, (860) 380-1016
Links
 

Dr. Jennifer Harris is Associate Professor in Allied Health Sciences. She is also Director of Marketing Initiatives at the Rudd Center for Food Policy and Obesity and affiliated with the Institute for Health Intervention and Policy. Dr. Harris conducts research to examine the extent and impact of exposure to food marketing, especially on children and adolescents. Her research findings have been widely used by the health community, parents and policymakers to improve the food marketing environment that surrounds children.

Dr. Harris received her B.A. from Northwestern University and M.B.A. in Marketing from The Wharton School. Before returning to graduate school, she worked for eighteen years as a business executive, At American Express, she gained experience in all consumer marketing functions. She then launched a marketing consulting firm specializing in marketing strategy. Dr. Harris completed her PhD in Social Psychology at Yale University with Dr. John Bargh and Dr. Kelly Brownell. Her dissertation research demonstrates the automatic effects of food advertising on snack food consumption and food preferences among elementary school children and young adults.

Dr. Harris' current research focuses on marketing and public health, with an emphasis on effects of food marketing on behaviors, attitudes and motivation in children and adults. She has conducted extensive research to quantify the amount and types of food marketing seen by young people and its impact on their health and diets. She also has written on the psychological and behavioral effects of marketing to children and teens on their diets and health. Her current research areas of focus include targeted marketing to black and Hispanic youth, the extent and impact of marketing to youth on mobile devices, and effects of food marketing on what and how parents feed their babies and young children.


 

about AHS
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Department of Allied Health Sciences
College of Agriculture, Health and Natural Resources
358 Mansfield Road, Unit 1101
Storrs, Connecticut 06269-1101
Telephone: (860) 486-2834
Fax: (860) 486-5375